Want to encourage your customers to order from you more often? Maybe it’s time to surprise them with a new special dish on your menu. Do you have a secret stash of recipes that you could choose from to create a special dish of the week or even the month? If not, you could always create one, or you could even ask your customers what they would like to see on your menu.

Having a new dish on your menu gives your customers a reason to come back to your restaurant again and if it’s only available for a limited time they’ll come back sooner - Everyone likes to try new things!

When you’ve chosen your special dish, remember to promote it with an email or text campaign, flyers and posters, a popup message on your website and update it to your Facebook page if you have one. Include a description and a delicious looking image to make your new special dish irresistible to your customers. 

Can you think of a dish that would work well as a special?